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Sodaneck on Instagram: "The 1980 Swanson Frozen Dinner commercial captures the peak of convenience culture in American households, when TV trays and quick meals reigned supreme. With cheerful narration and close-up shots of steaming Salisbury steak, mashed potatoes, and buttery corn, the ad promised hearty, no-fuss dinners “ready in minutes.” Swanson’s branding spoke directly to busy parents and growing kids during a time when the microwave was fast becoming a kitchen staple. This spot remains a
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The idea for the Swanson TV Dinner was born out of a logistical challenge: In 1953, Swanson found itself with 260 tons (or 520,000 lbs) of surplus turkey following Thanksgiving. To avoid wasting the food, Swanson executive Gerry Thomas proposed the idea of packaging the turkey with traditional sides like cornbread dressing, peas, and sweet potatoes in a divided aluminum tray. This concept was inspired by the meals served on airplanes, which were also compartmentalized. The original price of the
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