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Biting into the origin story of Flamin' Hot Cheetos

Biting into the origin story of Flamin' Hot Cheetos

For years, Richard Montanez sold his own American success story: while working as a janitor at a Frito-Lay factory in California, he cold-called the company CEO to pitch the snack food hit Flamin' Hot Cheetos. There's just one problem: Flamin' Hot Cheetos were already on store shelves. Montanez talks with correspondent Lee Cowan about how this ...

CBS NewsJun 13, 2021

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Have a great idea for the next Lay's flavor? Want to win $1,000,000? Head over to DoUsAFlavor.com and drop your best flavor idea for a chance to win! NO PURCH. NEC. 50 U.S., D.C. & PR res, 18 (19 for AL/NE). Contest Entry Period ends 2/21/25. Void where prohibited. For full rules, see link in bio. | Lay's

Have a great idea for the next Lay's flavor? Want to win $1,000,000? Head over to DoUsAFlavor.com and drop your best flavor idea for a chance to win! NO PURCH. NEC. 50 U.S., D.C. & PR res, 18 (19 for AL/NE). Contest Entry Period ends 2/21/25. Void where prohibited. For full rules, see link in bio. | Lay's

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