I am an Associate Professor (Marketing) at the Department of Marketing and Consumer Studies, College of Business and Economics at the University of Guelph.

An Econometric Analysis of Brand‐Level Strategic Pricing Between Coca‐Cola Company and PepsiCo. J. Kesan, Agricultural biotechnology and intellectual property. Seeds of … Can margin...

Tirtha DHAR, Associate Professor (Marketing) | Cited by 890 | of University of Guelph, Guelph (UOGuelph) | Read 44 publications | Contact Tirtha DHAR

Tirtha Dhar is the Chair and Professor of the Department of Marketing and Consumer Studies at the College of Business and Economics, University of Guelph. He specializes in quantitative modeling to address public policies, business strategies, and …

Tirtha Dhar. Chair and Professor. Department of Marketing and Consumer Studies. Phone: 52023 Email: [email protected] Office: Macdonald Institute (MINS), Room 213A Rogier Holtermans. Associate Professor of Real Estate Finance. Department of …

Jan 29, 2024 · I specialize in marketing modeling, blending empirical and theoretical approaches to leverage big data. My work integrates principles from the economics of industrial organization,...

Mar 7, 2023 · Dr. Dhar is an associate professor (Marketing) at the Department of Marketing and Consumer Studies, College of Business and Economics at the University of Guelph. He is a marketing modeler with interest in both empirical and theoretical modelling with big data.

Apr 20, 2021 · Tirtha Dhar is Associate Professor and Chair, Department of Marketing and Consumer Studies, Lang School of Business and Economics, University of Guelph, Canada (email: [email protected]).