Smarties Candy Company, maker of the iconic Smarties® candy roll, has been family owned and family run since 1949! Learn about the candy's history, dig into nutritional and allergen information, and shop at Smarties.com.

The company produces billions of Smarties ® rolls each year. You can find Smarties ® and other Smarties Candy Company products in grocery stores, dollar stores, convenience stores, pharmacies, mass merchandisers, wholesale clubs, specialty shops, and local corner stores as well as our online store.

Smarties ® ingredients contain no animal products, making them a tasty and cruelty-free choice for anyone looking for delicious vegan candy. Our Smarties ® products are entirely free of meat, fish, dairy and eggs.

All Smarties ® products are free from peanuts, treenuts (e.g. almonds, walnuts, pecans), shellfish, fish, milk, eggs, soybean and wheat. If the UPC number on the packaging begins with “0 11206”, you can be assured that it is manufactured in a peanut-free facility as well.

Smarties Candy Company is a sweet family business. On January 10, 1949, Edward Dee brought his family from England to New Jersey. Equipped with only two machines in a rented facility, he succeeded in founding Ce De Candy, Inc., makers of Smarties®, America’s favorite candy wafer roll.

Audrey and Marilyn were two peas in a pod, both such SMARTIES in their costumes. We had a ball dressing up and now we’re settling in and letting the big Smartie watch the first part of Breakfast at Tiffany's!

Original Smarties® Giant Smarties® Mega Smarties® Smarties® In a Pouch; Tropical Smarties® X-treme Sour Smarties® Smarties® Love Hearts; Smarties® Candy Money; Smarties® Lollies; Smarties® Mega Lollies; Smarties® Theater Box; Smarties® Candy Necklace; Smarties® Squashies; Buttons. Shop All; Shop By Flavor; Shop By Packaging; Gifts ...

If you have a complaint regarding a product manufactured by Smarties Candy Company, please include 1) the product's Best By Date, 2) place of purchase and 3) note if the product was manufactured in the USA or Canada.

This year, they want to highlight past “Smarties” to show children how important it is to focus on learning. And Meet Our Little Smartie My daughter Henley is dressed as Jane Goodall.

The Smarties Store is a retailer of candy from Smarties Candy Company including a variety of Smarties candy rolls, Smarties lollies and pops and more!