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Australian Safeway Pty Ltd (trading as Safeway Supermarkets) was a chain of supermarkets in Australia from 1963 to 2017. The supermarkets were initially part of Safeway Inc. but were absorbed by Woolworths Limited (now Woolworths Group) in 1985. [1] .

After the arrival of American supermarket giant Safeway in Australia in 1962, Safeway Australia was bought by Woolworths in 1985.

By 1985, the American-owned Safeway chain operated 126 supermarkets across Victoria, New South Wales, and Queensland. Woolworths acquired the chain, which put their share of the grocery market above Coles and increased the dominance of the “big two” in the market.

American Safeway Inc. had operated in Australia since 1963. But in 1985, Woolworths acquires all 126 of its Australian stores. The following year, every Woolworths supermarket in Victoria was rebranded with the Safeway look and feel to reflect the change.

Safeway was an Australian chain of supermarkets owned by Woolworths Supermarkets. It was founded when the American company Safeway, Inc. entered the Australian market in 1962 with the purchase of three Pratt's Supermarkets in Victoria.

Woolworths has decided to banish the Safeway brand name 23 years after purchasing Safeway supermarkets in Australia, according to a report in Melbourne newspaper TheAge. US retailer Safeway entered the Australian market 45 years ago and their store numbers swelled to over 100 before Woolworths acquired Safeway Australia in 1985.

Can't remember seeing any Safeway stores in South Australia. Believe they were taken over by Woolworths

May 2, 2018 · Safeway was the trading name used by Woolworths Limited until 2008 for its supermarkets in Victoria, Australia. Elsewhere in Australia the trading name is Woolworths. In August 2008, Woolworths announced the discontinuation of the Safeway name, rebranding all Victorian stores as Woolworths to match their interstate counterparts. Video Safeway ...

The American supermarket company, Safeway, purchased three Pratt’s supermarkets in Victoria in 1963. The first was the successful Pratt’s Supermarket (with rooftop parking) in Frankston, Victoria.