Jun 6, 2024 · WASHINGTON (TND) — Vehicle manufacturer BMW last week explained why its Middle Eastern social media accounts don’t use rainbow badging to celebrate Pride Month. The company has noted it is a proud supporter of the LGBT community and it has created a “global pride network” across Germany, the U.K., the U.S. and South Africa.

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Jun 6, 2024 · German automaker BMW attempted to explain why its social media page for the Middle East did not switch its logo to the Pride Month, rainbow-themed logo that it sports on its main page. BMW's low-effort virtue signal of using a multicolored version of its logo is present on the official BMW X page, BMW South Africa , BMW Motorrad USA , and others.

Jun 2, 2022 · While using Pride branding can be considered an act of solidarity with the LGBTQ community, companies have also been accused of “rainbow-washing,” or monetizing Pride branding while continuing...

Jun 29, 2020 · The specially wrapped vehicles featured blended rainbow colors that represent the entire Pride flag and LGBTQIA+ community, as well as a special “PRIDE” BMW roundel design on the hood of each vehicle.

Jun 3, 2024 · BMW’s official corporate account on X said the quiet part out loud when someone dared to ask why the car company’s Middle East-facing logo had not been subjected to the same Pride-Month-rainbow-flag treatment as the logo seen in the United States: it wouldn’t be culturally acceptable there.

Jun 28, 2020 · BMW celebrates Pride month with a virtual broadcast of its five custom-wrapped BMW 8 Series Convertibles, which will feature blended rainbow colors. BMW partnered with NYC Pride to deliver...

Jun 2, 2022 · For Pride Month, BMW updated its logo on its main Twitter, Instagram, Facebook, and LinkedIn accounts, as well as regional Twitter profiles including South Africa, the U.K., India, and Mexico to a...

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