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Product-led growth (PLG) is a business methodology in which user acquisition, expansion, conversion, and retention are all driven primarily by the product itself. It creates company-wide alignment across teams—from engineering to sales and marketing—around the product as the largest source of sustainable, scalable business growth.

Mar 25, 2022 · Product-led growth (PLG) is a business strategy and methodology that positions the product as the main driver of customer acquisition, activation, satisfaction, retention, and scalable expansion.

Sep 7, 2022 · Product-led growth (PLG) is a go-to-market strategy that focuses on the product as the primary way to attract, convert, and retain users.

Oct 21, 2022 · In product-led growth, the user experience (UX) and product experience (PX) are the main drivers for customer acquisition, activation, satisfaction, and retention. Product managers consider product metrics to be the backbone of growth and the key to scaling a product.

Jan 16, 2025 · On the surface level, product-led growth (PLG) may look like a simple model for customers to try before they buy. However, if we look deeper, PLG is a completely new way of growing a SaaS business. Product-led growth means …

Jan 24, 2025 · This comprehensive guide to product-led growth strategy outlines actionable steps for cutting CAC, driving adoption, and slashing churn with proven PLG tactics.

Product-led growth (PLG) is a business strategy that relies on product usage as the main way to acquire, engage, and retain customers. PLG upends traditional high-touch sales models and instead empowers users to experience and purchase your product.

WHAT IS PRODUCT-LED GROWTH (PLG)? Product-led growth (PLG) is a growth strategy where the product itself acts as the primary driver of acquisition, retention, and expansion. The term was originally coined in 2016 by OpenView’s Blake Bartlett. The B2B customer journey starts with self-service.

In today’s episode, we discuss:• The importance of having both a product-led and a sales-led motion for companies of all sizes• A step-by-step process for implementing PLG• Common pitfalls of layering on PLG• How to audit your existing funnel• Conversion, activation, and retention tactics• Structuring your growth organization from day one, and a...