Pepsi Blue is a berry-flavored soft drink produced by PepsiCo. It was marketed as a "Berry Cola Fusion", and was sold from 2002 to 2004 in the United States and Canada. It remains available in international markets since discontinuation in the United States.

Jan 15, 2024 · As the new millennium dawned, PepsiCo endeavored to create an entirely new soda to appeal to teenagers. Thus was born in 2002 the bold experiment Pepsi Blue—infused with berry flavor and tinted an artificial blue, this radical …

Sep 13, 2024 · PepsiCo researched what teenagers thought would make a welcome addition to the company's soft drink family and eventually landed on Pepsi Blue, an electric-blue, berry-flavored soda with a striking resemblance to window cleaner.

May 19, 2022 · One of those products is PepsiCo's Pepsi Blue. The abnormally bright blue drink was introduced in 2002 as a "berry cola fusion" (via Snack History). It was partially inspired by PepsiCo's...

Apr 22, 2021 · Pepsi Blue is coming back. For the first time since 2004, the bright blue and berry-flavored soda will be available for purchase in stores nationwide.

Apr 23, 2021 · Pepsi is leaning into the nostalgia trend and revisiting one of their hits from the early aughts: Pepsi Blue. The drink will be back on store shelves nationwide by May 3, the company said.

Aug 7, 2020 · One such flop was Pepsi Blue, a fluorescent soda that looked more like antifreeze than a beverage (via So Yummy). The drink only lasted for a couple of years from 2002 to 2004; however, it's still available overseas in countries like Indonesia.

Feb 22, 2022 · Pepsi Blue is thought to be a mix of a blueberry and raspberry flavors, though it is officially simply called “berry.” The taste is very sweet. Some say it tastes like a syrupy liquid cotton candy. Pepsi invested a lot of time and money in developing the flavor for Pepsi Blue, taste-testing more than 100 concepts.

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Aug 4, 2015 · Pepsi Blue was discontinued in 2004 due to controversy surrounding the use of Blue 1, a food dye banned in some countries, and an aggressive marketing strategy that may have alienated consumers. Despite its failure, some consumers continue to seek out Pepsi Blue.