The "Pepsi Generation" was one of the first and best known instances of what came to be known as "lifestyle marketing". It focused on portraying Pepsi drinkers as possessing desirable qualities such as youth, rather than on the characteristics of the product itself.

Pepsi began selling 12-ounce bottles of soda like Pepsi Blue for five cents apiece using the vending machines as a dispensing method. This easy access to Pepsi gave the brand a major boost and allowed it to go toe to toe with Coca-Cola, which was doing the same thing with its …

Over 30 years later, Pepsi was still the choice of the rising generation. In contrast to the rebellious counterculture spirit touted in Pepsi’s 1960s “Generation” campaign, the 1997 follow-up “Generation Next” ads presented an updated vision of confident, driven youth.

Feb 20, 2024 · Having firmly established itself as the soda of the youth generation by the late 1960s, Pepsi adopted a bolder, more aggressive stance in 1967 with its "Taste That Beats The Others Cold" ad campaign directly comparing and touting the superiority of …

Jul 20, 2006 · Pepsi commercial from the 1960's. Britney spears performed a take-off on this commercial for the super bowl a few years ago. Corny but nostalgic.

Feb 21, 2024 · As the youth counterculture movement of the late 1960s rejected the conformity of previous generations, Pepsi-Cola responded in kind by rolling out its bold, all-caps Pepsi9a1 can in 1967.

Oct 14, 2013 · PEPSI-Cola is an absolutely pure combination of pepsin — that’s what your stomach needs these days — acid phosphate and the juices of fresh fruits. PEPSI-Cola invigorates, refreshes, creates a healthy appetite and prevents sleeplessness without being of itself in the slightest degree “heavy.”

Feb 15, 2015 · Pepsi took the common step in the 1960s to proclaim itself as the refreshing drink to use on a hit day at the beach. A few others have done the same, but Pepsi’s wholesome image is perfect with the brand, as seen here in their “Pepsi-cola Cold Beats Any Cola Cold!” campaign.

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Aug 11, 2019 · By the early 1960s, companies like Pepsi had set their sights on the Baby Boomers. The first ads appealing to young people called "the Pepsi Generation" arrived, followed in 1964 by the company's first diet soda, also targeted at young people.