Jul 26, 2024 · MALMO, SWEDEN — Oatly Group AB’s strategic “resets” of its businesses in Europe, North America and China over the past few years are progressing and have set the company on a path toward...

Jul 29, 2024 · MALMO, SWEDEN — Oatly Group AB’s strategic “resets” of its businesses in Europe, North America and China over the past few years are progressing and have set the company on a path toward profitability, according to management.

Nov 3, 2023 · Oatly is the Millennials’ G.O.A.T, when it comes to oat. As a brand, Oatly resonates the most with Millennials. According to our survey, about a fifth of the U.S. Millennial milk alternatives...

Jan 8, 2025 · According to retail data company SPINS, demand for oat milk in the US jumped 28 percent over two years, pushing sales north of $695 million in just the last year. Oatly continues to be the market’s key driver. The company reported a 10.9 percent increase in revenue for the third quarter of 2024, totaling $208 million.

Nov 22, 2024 · Oatly's marketing campaigns are anything but conventional. By embracing negative feedback and turning it into a rallying cry for change, Oatly has positioned itself as a disruptor in the food industry.

Apr 2, 2025 · Oatly was a pioneer in the world of oat-based dairy challengers. As milk makes a comeback, it has to prove its drinks are more than a fad. When the world was still reeling from the pandemic in...

Mar 23, 2025 · Oatly, a Swedish oat milk brand, grew from a niche product into a global phenomenon, reshaping the plant-based food landscape. Founded in the 1990s by food scientist Rickard Öste, the company tapped into the rising consumer demand for sustainability and dairy-free alternatives.

Oct 2, 2024 · Understanding these trends is crucial for Oatly to stay competitive and meet the evolving needs of its target market. Growing Demand for Plant-Based Products: One of the most significant trends impacting Oatly is the increasing consumer demand for plant-based products.

Nov 16, 2020 · According to Nielsen, sales of oat milk were up 347.3% the first week of March, as consumers quickly stocked their pantries at the beginning of the pandemic. The plant-based category is facing...

Feb 23, 2024 · Oatly just launched its Organic Barista Oat Drink, marking a rising trend in oat milk differentiation across brands. Facing a dip in sales and media backlash, brands are doubling down on innovation and transparency to recapture the market.