Mar 5, 2021 · Oatly’s slogan has sparked controversy within the dairy industry even resulting in a lawsuit brought by the Swedish Milk Lobby.

Apr 30, 2021 · Oatly is a manufacturer of oat-based substitutes for dairy products. In 2019, it filed an EU Trade Mark (EUTM) application for the below slogan in relation to goods in classes 18, …

Feb 9, 2021 · Dairy alternative Oatly has overcome objections to its slogan, ‘It’s like milk, but made for humans’, potentially offering a new way for vegan and vegetarian brands to protect …

Mar 23, 2021 · On 14 March 2019, Oatly applied to register the word mark “IT’S LIKE MILK BUT MADE FOR HUMANS”, which was partially refused by the EUIPO for goods in classes 29, 30 …

Mar 8, 2021 · Selon la chambre des recours, le slogan sert davantage de publicité élogieuse que d’indication de l’origine commerciale des produits qui est l’objectif premier du droit de marque.

Apr 27, 2021 · In 2019, Oatly applied to register one of its advertising slogans, "IT'S LIKE MILK BUT MADE FOR HUMANS", as an EU trade mark in classes 18, 25, 29, 30 and 32.

Feb 12, 2021 · The notable aspect of Oatly’s slogan was the evidence presented to the GC about the underlying conflict and controversy in the statement “ like milk but made for humans ” …

Jul 8, 2021 · Oatly provided British and Dutch press reactions to their slogan and the decision in the Swedish lawsuit as evidence of the controversy of the slogan.

Dec 9, 2024 · The dispute over Oatly’s use of the term milk in its slogan “Post Milk Generation” highlights the legal and strategic complexities that can arise from the language used, …

Mar 7, 2025 · Decision opens up new possibilities in enforcement strategies against EU-based infringers through EU national courts and the UPC. In a recent…