Jan 22, 2023 · Discover New Murabba in Riyadh – home to The Mukaab, luxury living, sustainable design, and innovation, shaping the future of urban living in Saudi Arabia.

Find the New Murabba style guide with brand assets such as logos, colors, fonts, and more.

Armenian eco & sweet jam branding

King abdulaziz foundation for research and archives. Old version. Ministry of Islamic Affairs, Dawah and Guidance

'The New Murabba') is a mixed-use real estate development under construction in northwestern Riyadh and easternmost Diriyah, Saudi Arabia. It was announced in February 2023 by Saudi crown prince Mohammed bin Salman as the world's largest modern downtown project.

Launched in 2023 by His Royal Highness Mohammed bin Salman, Crown Prince, the New Murabba district will span 19 square kilometers to create a new city district in Riyadh. Promising a unique living, working and entertainment experience, the project will develop over 25 million square meters of floor area to include residential units, hotels, and ...

At New Murabba, we aim to seamlessly blend technology, innovation, and sustainability. We champion a dynamic corporate spirit—a centre of progress, creativity, and entrepreneurship, harmonizing with nature's beauty and authentic culture.

At the heart of New Murabba is a new icon, The Mukaab. An exceptional iconic landmark featuring the latest innovative technologies. The design of The Mukaab includes first-of-its-kind facilities and will be one of the largest built structures in the world.

The brand identity for New Murabba and The Mukaab was inspired by the modern Najdi architectural style of The Mukaab itself. We used a colour palette that reflects the kingdom and goal goals of the project, and we incorporated the spiral base of …

Client: New Murabba Development Company / PIF. Status: Launched 2024 for completion in 2030. Work period: 2023-2024. Scope: Branding strategy, brand pattern, Re-drawn logo, collateral, custom font, brand scent, brand sonic and theme. newmurabba.com