The new Arizona logo combines several defining elements of the state into one visual representation. The block letters show the state’s strength and permanence, the “Z” morphs into mountains adorned with a single Saguaro, highlighting the diversity of Arizona’s geography.

Aug 24, 2024 · The Arizona Office of Tourism revealed its new logo Friday which features several state symbols including the sun, a Saguaro, a hummingbird and a ponderosa pine. The logo features a pattern...

Aug 23, 2024 · The new branding features a logo that displays Arizona’s diverse geography, including the saguaro cactus and ponderosa pine. It also features a color palette inspired by the state’s natural beauty, such as turquoise blue skies and magenta sunsets.

Sep 10, 2024 · Arizona has a new logo, a part of a new branding campaign unveiled by the Arizona Office of Tourism late last month. It features a turquoise ARIZONA, with the Z fading into a jagged mountain scape that’s topped by a copper-colored “O” shaped like the sun, but made up of Arizona-themed icons.

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Oct 22, 2024 · Arizona has unveiled a refreshed visual identity to enhance its appeal as a premier travel destination. Designed by Heart & Soul Marketing, the new branding highlights the state’s natural beauty, cultural richness, and diversity.