One little potato. One big dream.

Feb 4, 2025 · Popular snack company Lay's got serious with its Super Bowl LIX ad and hired an award-winning director to create a heartwarming commercial for its potato chips.

Feb 4, 2025 · Watch the Lay's "The Little Farmer" extended Super Bowl 2025 commercial, a heartwarming story that celebrates the magic of patience, love, and the simple joys of life. The ad follows a sweet, determined little girl who plants a single potato in her backyard, nurturing it with care and devotion as she watches it grow.

Feb 4, 2025 · This heartfelt journey honors the 50 family-owned farms that help bring Lay’s potatoes to life, celebrating the tradition, care and love that go into every bag. As her family heads out of their farm for the day, a young girl stays behind with a mission of her own — to grow something special.

Out for some Lay's, and you face a test, which tasty chip will be the best -- you sample them all 'cause the crisp is so g... Our new favorite TV commercial...!

Feb 4, 2025 · Lay’s is making a heartwarming Super Bowl return with a commercial featuring a young farmer’s daughter growing potatoes. The ad follows the girl as she tends to a single potato plant on her family’s farm that grows crops that eventually become Lay’s chips.

Feb 4, 2025 · With a poignant new spot created for the big game and directed by Taika Waititi, Lay's has proven that companies don't need to pay superstars for ads that touch the heart. Their commercial, "Little Farmer," is viewable on YouTube.

The ad is a fitting move from the same brand that launched chip flavors inspired by the regions of America, showing that its connection to homegrown ingredients runs deeper than marketing.

Feb 9, 2025 · Academy Award-winner Taika Waititi directed the 2025 Lay's Super Bowl commercial, celebrating the farms that grow potatoes for the company's chips.

Feb 9, 2025 · Lay’s is tugging at heartstrings with its Super Bowl Commercial that aired during the 2025 big game. The commercial features a little girl who lives on a family potato farm. She sees one...