KOVR is the oldest continuously operating television station in the Sacramento market. Originally serving as an independent station with its transmitter located on Mount Diablo, its signal reached the San Francisco Bay Area, lending to the KOVR call letters ("covering" all …

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From 1974 to around 1978, KOVR-TV's logo for Action News 13 consisted of a middle-sized word saying "Action", and a larger word saying "News", with a split arrow pointing to the right and KOVR's old logo in the middle.

KOVR (channel 13) is a television station licensed to Stockton, California, United States, serving as the CBS outlet for the Sacramento area. It is owned and operated by the network's CBS News and Stations division alongside KMAX-TV (channel 31), an independent station.

English: The logo of television station KOVR-TV as of June 2023. The station refreshed its on-air identity in order to streamline with other CBS News and Stations properties and CBS News. This logo image consists only of simple geometric shapes or text.

Below the words there was KOVR's 1960s-1970s logo, and arrows pointing both ways on both sides of the logo. In the 1980s, KOVR used a new logo for NewsWatch 13 . The logo had the italicized word "News" and the stylized "13" logo on the side, with the word "Watch" on the bottom.

In the 1970s, KOVR-TV used a logo for "Channel 13 Action News". The logo consisted of a middle-sized word saying "Action", and a larger word saying "News". Below the words there was KOVR's 1960s-1970s logo, and arrows pointing both ways on both sides of the logo.

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English: Logo of Sacramento television station KOVR. The source code of this SVG is invalid due to an error. This W3C- invalid text-logo was created with an unknown SVG tool. This logo image consists only of simple geometric shapes or text.

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