Understanding KCU’s visual identity is the single best way to ensure that you’re authentically representing the University in everything you create. Our logos and brand marks are the most prominent visual aspects of the University’s identity, but they don’t tell the entire story.

The following guidelines will help you to implement the easiest and most impactful style choices that can help bring KCU’s voice to life through your writing.

Moving forward under the shorter moniker of Kansas City University allows us to honor that heritage. But, we are not only Kansas City’s university nor a university solely for Kansas City.

We recommended that they continue forward with the name Kansas City University of Medicine and Biosciences to maintain a sense of stability but introduce a new abridged acronym that reflects a more traditional university nomenclature: KCU.

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Maybe a faded monogram or little wear spots - I enjoy thinking about the places they have been and who might have held them 100 years ago. Each piece is, therefore, truly unique. I have discovered more than one of some of these spoon patterns, so each piece will come with its own character and story, varying slightly on little wear spots and ...