Learn about the crave-worthy history of Jif peanut butter, the spread that’s been tantalizing taste buds for over 60 years.

Jun 13, 2021 · A blue Kangaroo named Jifaroo was used as the mascot when the brand was introduced in 1958, but the marsupial disappeared from advertising in the 1960s (via Neato …

Jan 3, 2023 · In 1958, when the brand was first launched and had started to get traction, Proctor & Gamble advertised with special trucks that showed the Jif mascot, a Jifaroo. This was a blue …

Jif (sometimes printed as JIF) is an American brand of peanut butter made by The J.M. Smucker Company, which purchased the brand from Procter & Gamble in 2001. [1] In 1955, Procter & …

Oct 19, 2023 · They made the recipe sweeter and added oils to make it appeal to a wider market. Then they added the name Jif and sold it as a competitor to Skippy and Peter Pan. The …

Dec 15, 2024 · Jif debuted in 1958. The first product was a smooth and creamy spread; this was quickly followed by a crunchy option. Both jars featured the brand’s then-mascot, Jifaroo the …

Jif used multiple marketing campaigns, including the blue kangaroo mascot called Jifaroo, and the ad campaign, “Choosy mothers choose Jif,” which helped them become the best-selling …

Jiffy peanut butter is one of those elusive food products that sparks nostalgic debates among food enthusiasts. Many individuals recall having a jar of Jiffy peanut butter in their pantries decades …

Aug 31, 2020 · Jif used mascots in the early days: first a gingham elephant and then a blue marsupial named Jifaroo, who appeared on the original packaging (2). Since acquiring Jif in …

Aug 6, 2013 · One of my favorite advertising mascots is good ol' Jifaroo! He was the kangaroo pitchman that helped sell Jif peanut butter back in the day. Jifaroo was introduced along with …