Learn how we express the IBM Developer brand graphically. Logo standards provide a unified appearance for the brand on merchandise, at events and online.

As IBM’s image has spread, its logo has become ingrained in popular culture and grown to symbolize the frontier of scientific discovery. The simple, iconic 8-bar logo has even made it to the moon, serving as a symbol of IBM’s far-reaching ambition …

Apr 5, 2025 · English: The eight-striped wordmark of IBM, the letters "IBM" in City Medium typeface. Introduced in 1967. Trademarked by International Business Machines Corporation.

International Business Machines Corporation (IBM) is an American multinational technology corporation headquartered in Armonk, New York, with a presence in over 175 countries. It specializes in computer hardware, software, internet hosting services, consulting services, and …

Feb 18, 2025 · In 1924, the company officially became International Business Machines (IBM), marking a new era. The first IBM logo featured a bold, serif typeface, reflecting the company’s focus on business and technology. The letters were enclosed in a circle, symbolizing unity and professionalism.

Created by legendary designer Paul Rand, the basic design of the IBM logo has remained unchanged since 1972. Its consistent, visible use reinforces the IBM brand, makes it more memorable and authenticates the things to which it’s applied. It’s an essential component of the IBM look—used to lend authority and engender trust wherever it ...

Apr 23, 2024 · International Business Machines becomes IBM in 1947. The new logo is minimalist yet solid — it is composed of a calm and light blue logotype with the capital letters executed in a square and massive shape of a serif typeface.

Jul 4, 2024 · The logo symbolizes scientific discovery and the brand’s ambition to advance humanity through technology. The simple, iconic 8-bar design stands for clarity, precision, and …

Aug 29, 2023 · Explore the IBM logo's evolution, design & impact on branding. Discover the story behind one of the most iconic symbols in tech history.

Jan 17, 2025 · The IBM logo has undergone an exciting evolution since the company's founding in 1911. With each iteration, the logo design shifted to reflect IBM's vision of itself and its place in the developing world of modern computing.