The IKEA Concept starts with the idea of providing a range of home furnishing products that are affordable to the many people, not just the few. It is achieved by combining function, quality, design and value - always with sustainability in mind.

We bring the IKEA brand to millions of homes, offering well-designed, functional, durable, affordable and sustainable home furnishing solutions to people with big dreams and thin wallets. We’re curious about the world around us, and want to make a positive difference in people’s lives.

We’re curious about the world around us and want to make a positive difference by bringing the IKEA brand to millions of homes, offering home furnishing solutions to people with big dreams and thin wallets.

The IKEA Concept starts with the idea of providing a range of home furnishing products that are affordable to the many people, not just the few. It is achieved by combining function, quality, design and value - always with sustainability in mind.

Curious to know more about IKEA? See where it all started – from humble beginnings on a farm in Småland, to more than 450 stores around the world today.

Why is IKEA called IKEA? IKEA is named after the initials of founder Ingvar Kamprad, Elmtaryd, the farm on which he grew up, and Agunnaryd, the nearby village. Before the most recent update in 2018, the logo had not been revamped since the 1980s.

Our business idea is “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”.

Mar 13, 2025 · Through investing in the future, the mission of IKEA revolves around attaining sustainable long term growth for the ultimate benefit of suppliers, customers, and employees.

Aug 4, 2023 · The showroom concept was the very essence of IKEA’s philosophy – to empower individuals to create spaces that reflected their personalities and needs. It marked the genesis of the unique shopping experience that IKEA is renowned for today.

Apr 16, 2023 · Self-service concept: IKEA stores are designed to facilitate a self-service shopping experience, with customers navigating through showrooms, picking up products from warehouse-like areas, and assembling the products at home.