The term gyaru is a Japanese transliteration of the English slang word gal. [2][3][4][5] In Japan, it is used to refer to young women who are cheerful, sociable, and adopt trendy fashions, [6] serving as a stereotype of culture as well as fashion. [7]

Gyaru (ギャル?) is a Japanese street style and subculture that peaked in popularity in the 1990s and early 2000s. The trends vary throughout each style; Gyaru can often, but not always, be recognised through the use of bleached hair, tanned skin and dramatic makeup.

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Aug 23, 2021 · “Gyaru” is a unique fashion style, where the girls dye their hairs in bright colours like blond, pink, green, etc. and use creams to make their skin look browner, while wearing trending clothes and highly decorated nails to make themselves stand out from the crowd. What's the origin of Gyaru?

Nov 22, 2022 · Gyaru, one of the many fashion styles in Japan, created an empire of women empowerment and rebellion against traditional beauty standards- and here’s how. Gyaru is a Japanese fashion subculture, derived from the English word ‘Gal.’.

For the purpose of the word used today, gyaru is most commonly used to describe both aesthetic and personality; someone dressing in the gyaru aesthetic but without the personality to match would just be called 派手 (hade), or “flashy”.

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