Otaku According to Godin, otaku describes something that’s more than a hobby, but a little less than an obsession. Godin says, “Otaku is the overwhelming desire that gets someone to drive across town to try a new ramen-noodle shop that got a great review.”

The Japanese word “otaku” is a critical piece to successfully marketing your new product or service, according to Seth Godin. It refers to the desire of someone who is obsessed - often referencing a group in society that, for example, is obsessed with technology.

Feb 19, 2019 · I interviewed Godin, a thought leader and New York Times bestselling author, on several topics, including how to get ideas to spread, how to build human connections, the importance of otaku in ...

Aug 26, 2015 · Seth Godin’s The Purple Cow introduced a remarkable concept called Otaku. According to Seth Godin, “an otaku is more than a hobby but less than an obsession.” When I have conversations with CEOs of startups and hear why they are passionate about the product or service they market, this concept comes to mind.

Apr 10, 2012 · Instead, Godin argues for targeting promotions and design to the “otaku” of a product. Otaku is a Japanese word that, loosely translated, refers to the group of consumers who are the early adaptors and innovators of a specific product segment.

May 12, 2003 · In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

Otaku is a Japanese word which is defined as “ something more than a hobby, but a little less than an obsession. As Seth Godin puts it – “Otaku turns out to be the heart of The Purple Cow phenomenon.”

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SETH GODÍN, DIFUSIÓN DE IDEAS Y OTAKU. Seth Godin nos expone en su charla que en un mundo donde el consumidor está sobresaturado de información, tiene infinidad de elecciones, menos tiempo para elegir y debe de tomar constantemente decisiones, sólo aquellas ideas, productos, servicios que sean extraordinarios y diferentes son los que van a ...

Mar 19, 2003 · In my new book, I use the Japanese word “otaku” to describe a special kind of obsession. Alas, my source for this was overeager and mistranslated otaku. It turns out that otaku means, “a person with an obsession.” Sort of like a geek. Forgive me please.