De Beers is synonymous with the world’s most exceptional diamonds. When an extraordinarily rare and beautiful natural diamond is discovered, we are committed to respecting its identity, preserving its mystique and enhancing its beauty.

The De Beers Group is a South African–British corporation that specializes in the diamond industry, including mining, exploitation, retail, inscription, grading, trading and industrial diamond manufacturing. [3] . The company is active in open-pit, underground, large …

De Beers is known for creating the finest diamond jewelry. Discover our iconic engagement and wedding rings, diamond earrings and other luxury jewelry.

Over the years, De Beers has been associated with some of the most famous diamonds in the world, each with its own story and significance. These gems not only highlight De Beers’ legacy but also showcase the unique characteristics that make diamonds so captivating.

Apr 22, 2020 · De Beers may not have realized it at the time, but their diamond campaigns completely revolutionized the diamond world. Their famous slogan: ‘A diamond is forever,’ was coined by a young copywriter at the N.W. Ayer advertising agency, Frances Gerety.

Dive into the fascinating world of De Beers, a name synonymous with luxury and diamonds. Discover the history, craftsmanship, and innovation that define this iconic brand. ... With an unrivalled expertise in diamonds since 1888, De Beers has perfected the art of diamond jewellery creation. Read More Diamond Authority.

Apr 16, 2020 · De Beers diamonds have been a prized possession for many years. Ever since the brand was launched, diamonds have been their sole focus. Their mission is to provide each and everyone with the most beautiful and brilliant stone they can find! From the beginning, De Beers was all about diamonds.

Apr 8, 2024 · Explore the fascinating early history of De Beers Diamonds, from its humble beginnings, Blood Diamond history in the 1990s, to becoming a global luxury icon.

Jun 25, 2019 · It is the third-largest diamond to come out of the Premier Mine, and with a grade of D, it is internally and externally flawless. The Centenary Diamond was formally unveiled in the rough at the Centennial Celebration of De Beers Consolidated Mines on 11 May, 1988.

Dec 19, 2011 · Thanks to a stockpile of the world's rough diamond supply, indelible marketing schemes and even negotiations with foreign governments for their diamonds, De Beers — owned by the Oppenheimer...