OOH advertising returns in China, bearing new opportunities
Jun 1, 2021 · In China, out-of-home (OOH) was one of the hardest-hit ad formats last year. Though spending on outdoor ads will start returning to normal this year, where and how …
OOH advertising in China - statistics & facts | Statista
Dec 3, 2024 · Unlike digital ads, often perceived as intrusive, OOH is widely regarded as a trustworthy and credible source of information - a key factor in its effectiveness for building …
Digital OOH Advertising in China: New Trends & Opportunities
Sep 26, 2024 · What is Digital Out-of-Home (OOH) Advertising in China? Digital Out-of-Home (DOOH) advertising in China is a type of advertisement that utilizes digital screens. These …
How Programmatic is Powering China’s DOOH Market
The rise of the digital out-of-home (DOOH) market in China is impossible to ignore. The country’s total out of home (OOH) advertising market is now worth 9 billion USD, and DOOH already …
Trend of OOH Advertising in China
OOH resources in first-tier and second-tier cities are approaching saturation in China. The huge market potential and bright prospects indicate that injecting more investment in OOH …
Out-of-Home Advertising - China | Statista Market Forecast
China's Out-of-Home Advertising market is rapidly evolving with digital advancements, strategic placement, and innovative content to engage the vast urban population. Out-of-Home (OOH)...
As outdoor life resumes in China, now is the time to invest in …
Mar 30, 2021 · The OOH market in China is valued at around US$9 billion, with DOOH estimated to be worth 30% of that figure. DOOH spend is expected to continue along a growth trajectory, …
China: OOH advertising market size by format 2029| Statista
Mar 27, 2025 · In 2024, China's out-of-home (OOH) advertising market exceeded 85 billion yuan, almost 57 percent of which was generated from digital ads. Between 2025 and 2029, OOH …
In 2023, the national OOH adspend was RMB 206.78 billion, a YoY increase of 14%. Comparing each quarter‘s performance, the QoQ investment in Q2 was outstanding. The QoQ growth rate …
Vistar Media & ChinaDOOH expand OOH marketplace into Mainland China
May 21, 2024 · Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced a strategic partnership with ChinaDOOH, a leading Chinese …