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  1. “Run the Business” vs. “Change the Business”

    Mar 6, 2024 · Sensibly prioritize strategic initiatives (CtB) and manage them effectively alongside day-to-day operations (RtB). This requires a clear understanding of strategic goals and a conscious allocation of resources.

  2. RTB versus CTB - Kevin Kruse

    Sep 7, 2010 · “Oh that’s easy,” the CEO responded. “I hired you to do RTB so that I can focus on CTB.” RTB? CTB? The new President was perplexed. Had he forgotten some acronyms from business school? Was he behind on the latest management fad? Did he miss the most recent Harvard Business Review?

  3. Overcoming “Run the Bank-Change the bank” challenges in retail banking

    Apr 30, 2020 · Known as Run the Bank-Change the bank (RTB-CTB) – where organisations try to run effectively while operating two types of system alongside one another – this way of working causes huge problems. Both from a technical and cultural standpoint.

  4. Aligning the Value Mix: Integrating 'Run the Bank' and 'Change …

    Dec 5, 2023 · Introduction: In the realm of business strategy, particularly in financial services, the concepts of 'Run the Bank' (RtB) and 'Change the Bank' (CtB) are crucial. 'Run the Bank' encompasses...

  5. Change The Business (CTB) / Run The Business (RTB), c'est quoi

    May 11, 2022 · Si ces définitions et les indicateurs budgétaires qui en découlent, restent toujours pertinents, il convient de les compléter par les notions de CTB / RTB (Change The Business / Run The Business) permettant de mesurer l’effort consenti par l’entreprise pour sa transformation, notamment numérique.

  6. Run the Business, Change the Business - Endeavor Management

    In the context of a significant transformational initiative, a dual-track management system is required. Endeavor calls its model “Run the Business/Change the Business” (RTB/CTB). No change initiative occurs in a vacuum.

  7. HSBC’s Powerful Idea: Separate “Change the Business” from “Run …

    Nov 29, 2011 · An innovative and changing industry (e.g., technology) will require more funding for CTB. My question is: what is the implication of this separation on groups that lead both the initiatives. Will you recommend that RTB and CTB should be completely separate teams?

  8. Are you "Running" or "Changing" your business? - LinkedIn

    Apr 24, 2019 · Run-the-business (RTB): The day-to-day work you have to get done to keep the business working; Change-the-business (CTB): The projects you execute to change the trajectory of your current...

  9. Banks Are Still Thinking Short-Term | INSEAD Knowledge

    May 24, 2017 · A substantially smaller part of the budget is the change-the-bank (CTB) budget. These are expenses the bank incurs to change its existing platforms and are mainly driven by regulatory change, product change, system enhancements and client experience enhancements.

  10. What is RTB in Banking? - blovy

    Dec 28, 2024 · RTB activities are focused on stability, compliance, and business continuity. Change the Bank (CTB): This imperative focuses on innovation, modernization, and adapting to market shifts through new technology and business models. Key Aspects of RTB. RTB encompasses all activities that ensure the bank's daily functioning, including:

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