Jan 2, 2018 · 1. Microtransactions. The term Microtransaction commonly refers to a business model, where users can purchase virtual goods via micropayments. 4 The origin of microtransactions goes back to so called ‘freemium games’. ‘Freemium’ is a combination of the words ‘free’ and ‘premium’ and refers to a business model that allows consumers to receive …