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  1. Home - ASA | CAP

    The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of …

  2. About the ASA and CAP - ASA | CAP - Advertising Standards …

    The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). …

  3. Make a complaint - ASA | CAP - Advertising Standards Authority

    Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.

  4. Advice and resources - ASA | CAP - Advertising Standards Authority

    Here you'll find the latest ASA and CAP news, our comprehensive resource library, event listings and advice services.

  5. Codes and rulings - ASA | CAP - Advertising Standards Authority

    The UK Advertising Codes, published rulings and further information around our review processes and sanctions.

  6. About ASA and CAP - ASA | CAP - Advertising Standards Authority

    An overview of who the ASA and CAP are, how advertising in the UK is regulated and how the system works.

  7. Our purpose and strategy - ASA | CAP - Advertising Standards …

    As the UK’s independent regulator of advertising across all media, our (ASA) purpose is to make advertisements responsible and our ambition is to make every UK ad a responsible ad. We put …

  8. Rulings - ASA | CAP - Advertising Standards Authority

    Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.

  9. About regulation - ASA | CAP - Advertising Standards Authority

    Learn more about the ASA and CAP, including how we're funded, the co and self-regulation system, our strategy and performance.

  10. Advertising codes - ASA | CAP - Advertising Standards Authority

    Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.

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