Ariel is a British brand of laundry detergent owned by Procter & Gamble and developed by the European Technology Centre in Belgium. [1][2][3] The enzymes for the detergent are provided by Novozymes. [4] It was launched in multiple markets from 1967 to 1969.

PODs, Liquid, Powder and more. Fully automatic washing machine, Front load washing machine and more. Can't find the right stain? Welcome to Ariel, offering an outstanding range of washing powders and detergents. Browse through our latest innovations, consumer and expert advice.

Ariel Laundry Detergent is manufactured by Procter & Gamble (P&G), a leading consumer goods company. Ariel combines enzyme-based compounds and encapsulated bleach to provide effective cleaning power. Ariel is popular not only in Europe but also in …

Find out more about Ariel’s history, products and journey to becoming one of the world’s most renowned laundry care brands.

Interested in the history of the Ariel brand? Discover Ariel's founding and innovative product launches such as Ariel 4in1 PODs. Follow the brand's timeline here!

In this article, we will tell you all the most important about Ariel washing powder, gel and capsules: where are the detergents produced and who is the manufacturer, types and prices for them, instructions for use, what to do if you are allergic to Ariel, etc.

Is Ariel laundry detergent ethical and sustainable? Owned by The Procter & Gamble Company, a large American consumer goods corporation, Ariel is a below-benchmark brand within The Good Shopping Guide’s Ethical Laundry Detergents sector.

Jan 5, 2025 · By leveraging targeted communication and a premium brand positioning, Ariel appeals to environmentally conscious consumers while maintaining strong market presence. This case study delves into the key elements of Ariel’s marketing approach, showcasing how the brand successfully engages its audience and meets changing consumer preferences.

Aug 25, 2018 · With its detergent brands like Tide & Ariel under the umbrella brand architecture of P & G, it has been being able to maintain the market leader position with around 30% market share globally. Ariel is more focused on the customer-centric approach for innovation in its different sub-brands.

Trust Ariel range of detergents to take care of all your laundry needs! PODs, Liquid, Powder and more. Fully automatic washing machine, Front load washing machine and more. Can't find the right stain? For expert clean. Welcome to Ariel, offering an outstanding range of …