7 top campaigns from 2024 and the tactics that drove success
Dec 3, 2024 · The seesaw effect was evident in areas like generative artificial intelligence (AI), which secured a steady deluge of investment but repeatedly proved itself unready for the …
Digital Marketing News | Marketing Dive
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and …
Amazon’s holiday campaign spotlights classic song, acts of kindness
Nov 5, 2024 · Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt …
Inside Walmart’s pop culture-heavy 2024 holiday campaign
Oct 21, 2024 · UPDATE: Dec. 3, 2024: Walmart is expanding its “Gifts That Show You Get Them” holiday campaign with four new spots that build on the effort’s pop culture theme. The original …
Top marketing conferences to attend in 2025 | Marketing Dive
Oct 1, 2024 · Cannes Lions . June 16-20 Cannes, France. The Cannes Lions International Festival of Creativity hosts thousands of advertisers from across the globe to celebrate the …
How Bubly aims to shake up sparkling water with new Burst brand ...
Mar 19, 2024 · That sunny disposition is reinforced through the brand’s social media presence, which shows Bubly cans interacting in dollhouse-like setups.A Bubly campaign from January …
Martin Sorrell explains why Monks dropped ‘Media’ from its moniker
Jul 22, 2024 · Media.Monks on Thursday became the latest company to rebrand in an effort to better engage its clients, dropping “Media” from its name as part of a larger effort to streamline …
‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty ...
Sep 3, 2024 · A relaunch of the iconic tagline that debuted in 1991 is part of the L’Oréal-owned brand’s marketing to Gen Z. L’Oréal-owned Maybelline joins a growing list of marketers that …
Etsy focuses on gifts with a personal touch in sprawling holiday ...
Nov 1, 2024 · Etsy this week reported Q3 revenue increased 4.1% year over year to $662 million. During an earnings call with analysts, executives called attention to the platform’s strategy of …
Target debuts ‘weirdly hot’ Santa for second holiday advertising …
Nov 14, 2024 · Dive Insight: Target is taking an unusual approach for the holidays, running two distinct marketing campaigns for the first time. The strategy was informed by consumer …