The De Beers Group is a South African–British corporation that specializes in the diamond industry, including mining, exploitation, retail, inscription, grading, trading and industrial diamond manufacturing. [3] The company is active in open-pit, underground, large …

De Beers Group is the world’s leading diamond company, with expertise in diamond exploration, mining, grading, marketing and retail. Together with our joint venture partners, we employ more than 20,000 people across the global diamond pipeline, with many of these people in our source countries of Botswana, Canada, Namibia and South Africa.

Feb 11, 2025 · De Beers S.A., South African company that is the world’s largest producer and distributor of diamonds. Through its many subsidiaries and brands, De Beers participates in most facets of the diamond industry, including mining, trading, and retail.

Jun 5, 2024 · De Beers is turning its mighty marketing muscle to reestablish natural diamonds’ dominance in the jewelry market. Its reboot of the iconic “Diamonds Are Forever” tagline updated for modern...

The world's leading diamond company, with unrivalled expertise in the exploration, mining and marketing of rough diamonds driving it forward since 1888.

Explore the history of De Beers Group, the world's leading diamond company since 1888.

World of De Beers. Founded in London and inspired by the nature of Africa, De Beers is the pinnacle of luxury diamond jewellery, our creativity and craftsmanship transforming diamonds into timeless and iconic designs.

Dec 19, 2011 · Thanks to a stockpile of the world's rough diamond supply, indelible marketing schemes and even negotiations with foreign governments for their diamonds, De Beers — owned by the Oppenheimer...

Dec 24, 2011 · Thanks to a stockpile of the world’s rough diamond supply, indelible marketing schemes and even negotiations with foreign governments for their diamonds, De Beers — owned by the Oppenheimer family since the 1920s — has been the most important name in one of the world’s most lucrative businesses for almost a century.But with recent news ...

Feb 19, 2001 · The Forevermark has replaced the name "De Beers" on the company's famous "A diamond is forever" advertising campaign, leaving the De Beers brand free to be exploited by the new entity.