May 6, 2022 · Tianfu Kele ("cola" in Chinese), founded in 1981, was the most prominent one among them. Tianfu cola was initially a nutritional supplement with herbal ingredients. Later, it was given a cola flavor to capture a larger market share. The novel taste worked, and the brand quickly became popular.

Mar 21, 2025 · Earlier, the Fifth Intermediate People's Court of Chongqing issued an announcement on the bankruptcy and liquidation of China Tianfu Cola Group Corporation (Chongqing). Some media interpreted that Tianfu Cola would withdraw from the market.

Mar 25, 2025 · The company has launched new products, such as sugar-free cola and lychee-flavored sparkling water. Tianfu Cola is also working with pharmaceutical company Taiji Group to ride the herbal tea wave and cash in on the popularity of TCM. Their codeveloped cola includes Agastache rugosa, a TCM ingredient renowned for its ability to provide ...

(Yicai Global) Jan. 5 -- Chinese cola-flavor beverage brand Tianfu Cola has denied that it has filed for bankruptcy, after demand for its drinks skyrocketed amid alarm over the company’s rumored demise.

3 days ago · Tianfu Cola, which was born in 1981, is also a cola beverage developed based on traditional Chinese medicine. As soon as it entered the market, Tianfu Cola "opened high and walked high", becoming a famous specialty drink in Sichuan and Chongqing, and even appeared on the state banquet in 1985.

In 2021, Tianfu Cola upgraded its packaging design, brand positioning and marketing strategies, and added more healthy herbal plants to create a unique Chinese cola. In the remainder of this post, I aim to analyse various local cola brands across different categories.

Jan 7, 2016 · The Chinese cola brand Tianfu, once the country's top-selling soft drink, will return to the market after being absent from shelves for nearly two decades, according to the producer on Thursday.

4 days ago · By 2005, Tianfu Cola's market share had plummeted to 1 percent. Many other smaller soft drink brands suffered a similar fate as the country opened up economically in the 1980s and 1990s. Qian ...

As Jiang Lin, Chairman of Tianfu Cola (Chongqing) Beverage Co., Ltd., said in an interview that Tianfu Cola has experienced “two downs and three ups”. “Bankruptcy crisis” is just a ripple.

Jan 10, 2023 · The overall sales of Tianfu Cola, a domestic cola brand, has skyrocketed 17-fold on its live streams amid a rumour around its bankruptcy, indicating that live stream has become an effective tool for local labels to make a comeback.