A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. Where text ads appear These ads can appe

Expanded text ads will continue to serve, and you'll still find reports on their performance going forward. You'll still be able to pause and resume your expanded text ads, or remove them if needed. We strongly encourage you to transition to responsive search ads. Learn more about this change to expanded text ads

To effectively reach potential customers, your text ads should be specific, relevant, attractive, and empowering. This article shares best practices for writing successful text ads and common mistakes to avoid.

Creating your own ads.txt file gives you more control over who's allowed to sell ads on your site and helps prevent counterfeit inventory from being presented to advertisers. Use of ads.txt is not mandatory, but it's highly recommended.

Text ads are no longer supported on the Search or Display Network. However, existing standard text ads may still run. If you have standard text ads, remove them and create responsive search ads, which are a better way to reach people because they adapt seamlessly to …

Expanded text ads will continue to serve, and you'll still find reports on their performance going forward. You'll still be able to pause and resume your expanded text ads or remove them if needed. We strongly encourage you to transition to responsive search ads. Learn more about this change to expanded text ads

This article explains how to create and edit text ads on the Google Ads mobile app. To create or edit a text ad on the Google Ads website, read Create a new text ad. To effectively reach potential customers, your text ads should be informative, relevant, and engaging. Here's an example of a text ad on the Search Network.

Expanded text ads are mobile-optimized. A preview of your ad in both desktop and mobile format is generated for you while you’re creating your expanded text ad.

A text ad typically includes a title that's also a clickable link to a webpage, one or two lines of text, and a website address. Here are some examples of text ads: Recommended Medium rectang

Why does my text ad sometimes appear differently when it shows up on Google? To help your ad attract more customers and receive more clicks, the information you provide about your business and your website’s content is used to create and test alternate ads.