These pages include proper writing style such as abbreviations, capitalization, punctuation and references for terms frequently used in academic writing. Example:

Referencing the A&M System When referencing The Texas A&M University System, use “The Texas A&M University System” on first reference (with a capital “T” in “the”) and “A&M …

The Editorial Style Guide also helps writers to determine newsworthiness, enhance content search engine optimization (SEO) and accessibility, learn style unique to Texas A&M, draft …

Many members of The Texas A&M University System have their own brand guides available online. A list of those available are listed below.

Besides consistent use of logos, another unifying visual component is consistent use of color. The university color palette was created to complement our signature color, Aggie Maroon™. The …

Find the rationale behind developing a consistent brand strategy across communications, and learn how it benefits your Texas A&M unit, our audiences and our stakeholders. Texas A&M’s …

The following editorial style guide provides written style guidelines that should be followed by Texas A&M AgriLife units to provide consistency and accuracy in publications, websites, …

A cohesive, consistent brand identity is essential to communicating the mission and values of The Texas A&M University System. Utilizing this brand guide in all of your print and digital …

The Texas A&M Health Editorial Style Guide is designed to encourage consistency, clarity and accuracy across the many publications produced by the institution. It is intended for use with …

The listings in this guide include the most frequently used rules as well as several departures from the AP Stylebook, where noted. Note: The AP Stylebook and our Editorial Style Guide may be …