Meet Sue Ismiel, Founder, Company Director and Nad’s Brand Ambassador. Driven by her life motto, “There is always a way”, it’s no surprise that Sue is recognised as one of Australia’s most successful businesswomen, entrepreneurs and dedicated philanthropists.

Jun 8, 2015 · Sue Ismiel was working in medical records in Australia in 1991 when, frustrated by the lack of hair removal products gentle enough for her daughter’s sensitive skin, she created her...

Sue Ismiel was a top student in her home town in Syria, so when she came to Australia in 1974 she was surprised at the reception she got.

Sue Ismiel spoke to SmartCompany about imprinting business acumen on your children, and how important it is for company founders to take time away from their businesses.

Sue Ismiel is the creator and owner of Nad's Hair Removal, a green goo she created in her kitchen in Australia to help her daughters. The product was named after her oldest daughter Nadine, and grew into a huge company with success all over the world.

Jan 30, 2023 · When Sue Ismiel witnessed her daughter dealing with hair removal challenges due to sensitive skin, it was the early 90s and all-natural waxing products were less common on the market. Sue knew there had to be a natural and effective product to help her daughter.

Jun 29, 2021 · Sue Ismial was an EBA Small Business Award winner in 1999. Her story is one of perseverance and brilliance. With the immense support and encouragement of her family, Sue overcame many obstacles to achieve tremendous success.

Sue Ismiel & Daughters aims to develop innovative solutions to the specific needs of women and their families around the world by using the very best ingredients from sources as close to nature...

Oct 12, 2015 · Ms Ismiel is the founder and CEO of Nads, a hair removal empire she started out of a desire to help one of her daughters. From humble beginnings mixing different types of wax in the kitchen, and a $5000 long service leave payout to buy stock, Nads now turns over $40 million a year and is exported to the USA, UK and New Zealand.