Sky Sports News uses a mix of idents from the 6 Sports coverage channels. Each ident features a shiny glass like Sky Sports logo forming from a transparent glass state to the familiar Blue and Red logo similar to Sky Livings 2013 Presentation.

This page was last updated at 13:13 on 12th January 2016Sky Sports HD Menu

The final idents effectively showcased the complexity of sports narratives, delivering powerful messages that resonate with viewers. By emphasizing both sides of the story, we enhanced audience engagement and reinforced Sky Sports’ commitment to …

Creative and Art Direction for Sky Sports' 2018 Christmas ident suite covering all channels and sports. Leveraging the established brand furniture of Sky…

On 12th August 2014, Sky Sports underwent a refresh with the renaming of Sky Sports News as Sky Sports News HQ, and the launch of Sky Sports 5. The following is a selection of the channels' new idents as shown on Saturday 16th August's free day of viewing.

For their biggest rebrand in nearly three decades, Sky Sports commissioned Molecular Sound to provide the music for all of their new channels. Client: Sky Creative…

In 2020, a new logo sees a complete refresh of Sky Sports idents and associated presentation. A new slogan ‘feel it all’ was introduced. The new idents were created by Sky Creative with music by Molecular.

This is "Sky Sports - Idents" by Boutique Production Services on Vimeo, the home for high quality videos and the people who love them.

New idents were launched across across the entire portfolio of Sky Sports Channels. Each channel has sport specific idents 1 – Football , 2 – Cricket, 3 – Tennis, 4 – Golf, 5 – European Football and F1 – Formula One. Sky Sports News uses a mix of idents from the 6 Sports coverage channels.

In August 1998, the Sky Sports family of channels were given a new look. Sky wanted to reflect each of the channel's own personality by creating individual idents, and not following one corporate look as seen in previous years. The look was designed and produced by broadcast design specialist Pittard Sullivan in the US