POSM stands for Point Of Sales Material. This phrase refers to all items that support the sales process at points of sale, fairs, shops, supermarkets, etc. The purpose of POSM advertising is to convey product information to help attract consumers and increase brand recognition.

This guide will tell you everything there is to know about Point of Sale Marketing — covering POSM, along with some of the most creative POSM used across in-store marketing campaigns and brand activations.

Point-Of-Sale (POS) materials are promotional tools used at the transaction point to increase visibility, promote new products, boost sales, build brand awareness, and educate customers. Point of sale materials examples include banners, shelf talkers, digital signage, brochures, coupons, loyalty cards, and product displays.

Mar 20, 2022 · Major types of POSM. 1. Standee. Standee is one of the most popular types of POSM because of its ease of use. The standees are usually designed in the form of a "tripod tripod" and a sheet (tarpaulin, fabric, paper... showing advertising information). Standee is often placed at the entrance of stores, showrooms, or next to booths, in events...

Nov 26, 2024 · POSM solutions are a powerful way for brands to engage with customers at the point of purchase. From visual displays and promotional items to interactive experiences, the different types of POSM serve unique functions but all …

This guide will tell you everything there is to know about Point-of-Sale Marketing — covering POSM, along with some of the most creative POSM used across in-store marketing campaigns and brand activations.

Nov 15, 2023 · The aim of POSM is to communicate details about products, capture consumer interest and enhance brand awareness, ultimately increasing shopping cart value. Think of POSM as the toolkit retailers use to promote products and …

Point of sale marketing (POSM) is a marketing strategy in which a business utilises promotional techniques and printed materials to engage customers and influence them in the moments before they make a purchase.

Nov 4, 2024 · POSM stands for ‘Point of Sale Marketing’ (or ‘Point of Sale Material’). It’s a method of retail advertising, that communicates additional offers, discounts and products to customers at the point of purchase.

Aug 6, 2024 · What are the different types of POSM? There are many types of POSM on the market and they all have different advantages. Here are the most common ones: Freestanding displays refer to an attractive stand-alone display to promote specific products. They can be placed anywhere in the store.