2025 OOH Media Conference. Registration is now open for the premier OOH event taking place May 5-7, 2025 in Boston. This year’s event, themed “The Power of Presence,” will spotlight OOH’s unmatched ability to unify communities, amplify cross-channel campaigns, and drive brand growth by creating authentic connections in a hyper-connected world.

1850 M Street, NW, Suite 1040 | Washington, DC 20036 P: (202) 833-5566 | F: (202) 833-1522

The Out of Home Advertising Association of America. The premier trade association for the US out of home advertising (OOH) industry, The Out of Home Advertising Association of America (OAAA) is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of OOH.

Discover OOH Series. OAAA’s Discover OOH series, exclusively for member companies, offers a unique engagement platform with leading brands and agencies through Salon Dinners and local OOH Days, fostering interactive learning, networking, and sponsor-driven content to highlight the strengths of out home of advertising.

OOH Resources. Explore the possibilities of out of home (OOH) advertising and get insights, advice, and expertise to help maximize your OOH investments.

OOH Media Conference. Registration is now open for the premier OOH event taking place May 5-7, 2025 in Boston. This year’s event, themed “The Power of Presence,” will spotlight OOH’s unmatched ability to unify communities, amplify cross-channel campaigns, and drive brand growth by creating authentic connections in a hyper-connected world.

Political OOH ad spend at all-time high, driven by mass reach, location-based targeting and resonance with younger and multicultural audiences August 20,

Oct 4, 2024 · Brands can achieve media optimization through slight shifts in spend. Washington, DC — A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics. “These findings reveal the powerful role OOH plays ...

Sep 1, 2022 · A. Allotment The number of units required to achieve a desired GRP level in a market. Approach The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.

Vote To Count (2016) The 2016 election was a contentious one. The OAAA decided to take advantage of the cultural dynamics playing out across America during this historic time to demonstrate the connection between OOH and digital media, and prove OOH’s ability to help increase voter registration and participation.