May 31, 2021 · New logo is improved and brands the watch as GS. I used to prefer the old style because I like the SEIKO logo better than the old English GS, but the layout on the new style is more balanced and pleasing to my eye. If the old style had SEIKO up top and just a subtle "GS" on the bottom to differentiate it, it would be ideal.

Feb 9, 2024 · Girl Scout emblem depicts a four-leaf clover and it also is one prettiest logos ever! Girl Scout symbol meaning is associated with friendship, mutual understanding and high spirit.

Feb 17, 2025 · It looks like the applied logo has two slight angles, resulting in one of the letters reflecting light slightly different than the other. Pretty neat. Not sure if the newer GS have the same detail:

Dec 30, 2020 · That original Boy/ Girl Scouts logo was introduced by Robert Baden-Powell in 1920. Consisting of a stylized version of the Seal of the United States and featuring an eagle at its center, it’s an emblem that’s remained remarkably unchanged for the best part of a century.

Jun 26, 2023 · Simple rebranding on Seiko's part. In 2017 they changed the branding to position GS more as its own thing. So since then, all models get the single GS logo...watches produced before then have the old double Seiko/GS logo.

Jun 3, 2024 · The trefoil symbolizes the Girl Scout promises: to serve God and country, to help people at all times, and to live by the Girl Scout Law. The logo has been updated to give the brand a new and modern look, making it more appealing to young girls from diverse backgrounds.

Dec 11, 2023 · The GS logo is a monogram, combining the letters G and S to create a unique mark. This design choice reflects the company’s commitment to simplicity and elegance. The logo’s clean lines and minimalistic approach make it easily recognizable and memorable.

In 2010, the Girl Scouts revised their programming and advertising to better engage girls today. To support this shift, they approached Champions to reassess their identity. The original pointed trefoil was never fully abandoned by GSUSA; it co-existed with the softened trefoil profile logo created by Saul Bass in 1978.

The Saul Bass-designed logo was first presented on October 25, 1978 to the Girl Scout convention in Denver, Colorado, and was introduced on November 13, 1978. It has become a textbook example of the use of whitespace in graphic design, combining the trefoil symbol - which had been used by the...

• Use of our old Girl Scout “vintage” logo on current communications or print materials. • The Girl Scout Trefoil made into a character, compound illustration, or re-render in any way. • Bold, underline, italic, or ALL CAPS used excessively.