OK Soda is a discontinued soft drink created in 1993 that courted the American Generation X demographic with unusual advertising tactics, including neo-noir design, chain letters and …

Dec 21, 2023 · OK Soda was positioned to be a cola for Generation X, which marketing experts perceived as jaded, anxious, and borderline nihilistic. Those characteristics were therefore …

Sep 8, 2023 · Coca-Cola created OK Soda, targeting teenagers with stark black cans and advertising that questioned corporate messaging. That same year, PepsiCo released Crystal …

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Jul 24, 2023 · That's why, in 1993, Coca-Cola debuted OK Soda, a new type of soda specifically designed to be marketed to this younger, grungier generation. Yet, for some reason, this …

Aug 13, 2024 · OK Soda was a soft drink created by the Coca-Cola company in 1993 that was firmly marketed to Generation X demographic with its bleak but artistic packaging and its …

Feb 21, 2022 · OK Soda even came with its own manifesto, snippets of which could be found on the cans. Some of the selected sayings were: • What's the point of OK? Well, what's the point …

Feb 13, 2022 · OK Soda was introduced by Coca-Cola. It definitely had a unique idea wand was meant to appeal to Generation X. Rather than the classic Coca Cola design, they took a much …

Jun 30, 2023 · OK Soda was a short-lived soft drink produced by the Coca-Cola Company in the 1990s. While it's no longer available, there are still some alternatives on the market that share …

Feb 25, 2013 · OK Soda was the brainchild of marketing executive Sergio Zyman, the marketing man behind Coca-Cola's biggest product flop, New Coke. Coca-Cola settled on the...