Find out more about the world's Top Brands on Brandirectory, the world's largest brand valuation database. Brand values, profiles and rankings for Top Brands like Amazon, Google, Apple, Microsoft, Facebook, Walmart, Huawei and many more..

between nation branding and corporate branding, a variety of sectors play an important role in nation brand building. Brand Finance’s Nation Brand Impact Framework identifies 4 key areas that a country’s Nation Branding should target to influence. 1. Investment: Domestic and inward The nation brand should encourage local commerce to invest

Find out more about the world's Top Brands on Brandirectory, the world's largest brand valuation database. Brand values, profiles and rankings for Top Brands like Amazon, Google, Apple, Microsoft, Facebook, Walmart, Huawei and many more..

Discover the findings of the Global Soft Power Index at a glance. Navigate the world map to see how all 193 nation brands rank on each of 55 Soft Power metrics. See which nations wield most influence over others through culture, business, and diplomacy.

Find out more about the world's Top Brands on Brandirectory, the world's largest brand valuation database. Brand values, profiles and rankings for Top Brands like Amazon, Google, Apple, Microsoft, Facebook, Walmart, Huawei and many more..

We have found that the stronger a nation’s Brand Equity and soft power performance are, the stronger its economic performance. Putting all this together, results in an overall Nation Brand Strength Index and an absolute Nation Brand value in our annual study. To arrive at the absolute Nation brand value, we use a valuation

This new Global Soft Power Index report expands on our Nation Brands methodology and focuses on measuring the soft power of different nations around the world.

Find out more about the world's Top Brands on Brandirectory, the world's largest brand valuation database. Brand values, profiles and rankings for Top Brands like Amazon, Google, Apple, Microsoft, Facebook, Walmart, Huawei and many more..

Find out more about the world's Top Brands on Brandirectory, the world's largest brand valuation database. Brand values, profiles and rankings for Top Brands like Amazon, Google, Apple, Microsoft, Facebook, Walmart, Huawei and many more..

• Awareness and Familiarity: nation brands which people know tend to have greater soft power • Overall Influence: the degree to which a nation is seen to have influence in the respondent’s country as well as on the world stage • Overall Reputation: is this nation deemed to have a strong and positive global reputation?