Mori Kei is a Japanese fashion that centers around an appearance inspired by living in the woods. In Japan, the style is generally refered to as Mori Girl (森ガール) or Mori Boy (森ボーイ) depending in the gender of the wearer and not Mori Kei (森系, meaning "forest types").

Mori Kei (森系) is a Japanese fashion style and aesthetic inspired by a woods-living lifestyle, similar to Cottagecore. It is commonly called Mori Girl (森ガール) for women, or Mori Boy (森ボーイ). In 2024, it’s seeing a revival with communities like Dress To Impress (DTI).

Mori Kei, first known as Mori Girl (森ガール), is a "forest-style" Japanese street fashion that originated in Harajuku. Mori(森) means "forest" and Kei(系) means "styles" in Japanese. Mori Kei is a romantic forest fashion that centers on a look of a girl who lives in the European forests.

Sep 27, 2017 · Mori kei, first known as Mori Girl, was created around 2006 when a Japanese woman named Choco made a Mori girl community on Mixi (Mixi is similar to Facebook).

Apr 14, 2024 · What Is Mori Kei? Mori Kei is a Japanese fashion style that emerged in the early 2000s and got its name in 2006. In Japanese, Mori Kei is written 森ガール. The 森 kanji translates to “forest” while ガール means “girl” which leads us to its original name Mori girl.

Jan 16, 2025 · If you’ve ever dreamed of living deep in the forest, foraging for acorns and berries and befriending the woodland creatures, Mori Kei might be a style that speaks to your soul. The look focuses on elven and spritely styles that evoke natural settings.

Apr 11, 2025 · Mori Kei (森系), also known originally as Mori Girl (森ガール) is a Japanese fashion that centers around an appearance inspired by living in the woods. In 2006, a community called "Mori Girl" was created on the Japanese social network Mixi.

Aug 24, 2023 · Mori Kei, often translated as "forest style", is an aesthetic movement that emerged in Japan in the mid-2000s. This trend has its origins in the desire to escape the hustle and bustle of Japanese cities and return to a simpler lifestyle closer to nature.

Mar 20, 2015 · Mori Kei started in 2007 as a Japanese subculture, and has grown to be fairly popular. In Japanese, “mori” means “forest” and “kei” means “style”. So, Mori Kei means Forest Style, and a Mori Girl dresses in this style! A Mori Girl typically has a long silhouette and wears many layers of clothing.

Oct 8, 2020 · What is Mori Kei? Mori Kei - in English, forest style - is a vintage Japanese fashion style that centers around the appearance of forest-dwellers. The overall concept of this style is very fitting for its name, it is to represent individuals who look like they are living in the forest.