Feb 20, 2024 · In the annals of advertising history, few campaigns have been as divisive and memorable as Burger King’s 2020 “Moldy Whopper” campaign. The ad, which featured a close …

From the bun to the freshly sliced onions, tomatoes and lettuce, and the 100% beef patty - the striking images show the real mold that grows on every piece of the iconic burger.

The advertising firm INGO Stockholm was charged with creating a campaign that would emphasize Burger King’s dedication to using fresh, high-quality ingredients in their Whoppers. …

Feb 20, 2020 · Burger King made headlines when it launched its latest ad — showing a Whopper going moldy — on Wednesday.

Feb 19, 2020 · Moldy food isn’t usually something a restaurant would brag about, but Burger King is using the tactic to celebrate a change to the menu: Their Whopper is now free of artificial …

Burger King is promoting the fact that its Whoppers are now made with no artificial preservatives in a way that breaks many advertising rules. The campaign, which includes a film and out-of …

Feb 19, 2020 · Burger King is re-“molding” the image of its signature Whopper in a nauseating new ad campaign that promotes efforts to eliminate artificial preservatives and other additives …

Feb 19, 2020 · Whoppers can now officially get moldy — at least in some U.S. markets. If the people want real food, then Burger King will give them real food — even if it looks …

Feb 19, 2020 · They are now making the decision to roll out a burger that is free from artificial preservatives, colors, and flavors—and the fast food chain has the moldy burger to prove it.

So Burger King decided to break with convention with a campaign called the Moldy Whopper, featuring the iconic burger rotting over a period of 35 days. A simple and clear message, …