Feb 5, 2012 · “MacJoy” is accompanied by a picture of a (cartoonish) chicken while “McDonald’s” is accompanied by the arches “M”. The color schemes between the two are also different. “MacJoy” is in deep pink while “McDonald’s” is in gold color.

Dec 8, 2017 · In the case at bar, the Supreme Court ruled that “ McDonald ’ s ” and “ MacJoy ” marks are confusingly similar with each other such that an ordinary purchaser can conclude an association or relation between the marks. To begin with, both marks use the corporate “ M ” design logo and the prefixes “ Mc ” and/or “ Mac ” as

The Supreme Court ruled that McDonald's Corporation's marks ("McDonald's", "Big Mac", etc.) and MacJoy Fastfood Corporation's proposed mark "MACJOY & DEVICE" are confusingly similar under the dominancy test. Both marks use the prefix "Mc" or "Mac" as the dominant feature, along with an "M" design logo.

The word "MacJoy" comes with the picture of a chicken head with cap and bowtie and wings sprouting on both sides, while the word "McDonald’s" comes with an arches "M" in gold colors, and absolutely without any picture of a chicken;

Mar 1, 2007 · Macjoy denied the allegations and further argued that it has first use of the Macjoy and device mark in Cebu city, having opened its restaurant business in 1987, long before McDonald's opened its outlet in Cebu city in 1992.

"MACJOY & DEVICE" so resembles its corporate logo, otherwise known as the Golden Arches or "M" design, and its marks "McDonalds," McChicken," "MacFries," "BigMac," "McDo," "McSpaghetti," "McSnack," and "Mc," (hereinafter collectively known as the MCDONALD'S marks) such that when used on identical or related goods, the trademark applied for ...

Petitioner opposed said application, claiming that the trademark “MACJOY & DEVICE” so resembles its corporate logo, otherwise known as the Golden Arches or “M” design and its marks “McDonalds,” “McChicken,” “MacFries,” “BigMac,” “McDo,” “McSpaghetti,” “McSnack,” and “Mc,” such that when used on ...

McDonald's claims that their logo and use of their name would falsely tend to suggest a connection with MacJoy's services and food products, thus, constituting a fraud upon the general public and further cause the dilution of the distinctiveness of petitioner’s registered and internationally recognized MCDONALD’S marks to its prejudice and ...

Nov 12, 2004 · The "Macjoy & Device" mark is dissimilar in color, design, spelling, size, concept and appearance to the McDonald's marks. (Words in brackets supplied.) Hence, the petitioner's present recourse on the following grounds:

In 2004, McDonald's sued Cebu-based fast food restaurant MacJoy for using a very similar trade name. In its defense, MacJoy insisted that it was the first user of the mark under the title "MACJOY & DEVICE" for its business in Cebu City which started in 1987, whereas McDonald's only opened its first outlet in the same city in 1992, although it ...