In 2005, MTV2 rebranded into a youth-oriented music channel for teens and young adults aged 12 to 24 and introduced a new logo nicknamed "The Two-Headed Dog"; the two heads of the dog were made to represent rock and hip-hop, the two main music genres aired on the network.

Feb 1, 2005 · What on Earth is the two-headed dog? It’s the new logo for MTV2 and the creature behind MTV’s viral-marketing campaign to create all-important buzz for MTV2’s new look and programming.

Mar 8, 2025 · Logo (June 26, 2005-2007) Visuals: On a sky blue background, a crimson version of the MTV2 logo (which consists of a silhouette of a dog with 2 heads, with the left head facing to the left and the right head facing to the right) is sprayed in.

Aug 1, 2018 · In 2010, MTV’s in-house creative team, under the eye of Keyton, turned MTV’s visual identity on its head, rolling out a new buttoned-up, black-and-white look. MTV also axed the words “Music Television” from its logo, thus admitting by omission that it …

The MTV2 dog logo now remains a constant color on weekdays (black on gold/yellow), turning black and white on Saturdays, a light and dark blue on Sundays, and the occasional nationality flag when an episode of Wildboyz aired. In addition, …

And now, as almost everybody who has a TV or a computer or walks down the street in a major urban area knows, that creative monster has spawned a new baby beast, the remade MTV2, with its alpha-male, two-headed dog logo.

Interestingly enough, it is the new MTV2 logo—a dog with two heads—that is at the center of the new MTV2. The rest of the “revamped” network will maintain most of its current music programming, coupled with psychedelic graphics and “constant injections of randomness.”

"After developing interest in what this two-headed dog thing was all about, we hit them with the payoff. Filling in the pieces about the new logo and re-launch of MTV2." Go to article See the gallery

In an effort to bring MTV2 out of MTV's shadow and establish its own distinctive voice, the network remade itself into a frontline destination for cutting-edge trendsetters with a taste for funny, extreme and unexpected entertainment—a transformation symbolized by a bizarre new logo featuring a two-headed dog.

MTV has just launched their new logo for their little brother channel MTV2 and have been aggressively promoting it since the last Superbowl. I know that malicious companies like to show their true intentions through symbolic logos.