The supermarket chain’s Christmas advert this year features Lidl Bear, an expressionless soft toy who becomes a brand ambassador, almost by accident, after a father discovers his Lidl-branded...

Nov 4, 2022 · The bear’s adventure begins when a dad accidentally shrinks his Lidl jumper in the wash, and his young daughter is inspired to put it on her teddy bear. Although the bear doesn’t move or speak, he attracts mass attention in the aisles of Lidl and is identified as the perfect mascot for the supermarket.

Dec 12, 2022 · Lidl notices the Lidl-branded jumper on the bear and gives it the spotlight in its branded social media and advertising campaigns. Before long, the Lidl Bear is hitting the red carpet and starring as the cover story on magazines.

How a tiny Lidl jumper made a star out of a little girl’s bear

4th November 2022, London: Lidl GB has today unveiled its hotly anticipated Christmas advert - featuring Lidl Bear, this year’s most unlikely Christmas celebrity. But this adorable yet expressionless bear is like no other Christmas character – …

Nov 4, 2022 · Lidl Bear is the brand's mascot for their campaign to encourage shoppers to donate gifts to their charitable toy bank initiative. Source: PA. An unlikely star has been born this festive season...

Lidl Bear was the mascot for British shop Lidl. It featured in Lidl's 2022 Christmas advert.

Nov 10, 2024 · Lidl has unveiled its 2024 Christmas campaign, and it’s a festive blend of heart and hope, helmed by none other than Oscar-winning director Tom Hooper (Boots UK: Christmas advert 2021, M&S: Christmas with love from Mrs Claus).

Nov 14, 2022 · Lidl launches new Christmas mascot "Lidl Bear", who becomes a brand ambassador after a father realises his Lidl-branded jumper has shrunk.

Nov 4, 2022 · As fame ensues, the bear goes on to enjoy all the perks of going viral. The jet-setter becomes the face of Lidl, pens a memoir and even records a hit Christmas jingle.