Dec 10, 2019 · Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.*

Dec 10, 2019 · Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex™ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!

Oct 5, 2019 · Thinking about switching your haircare routine to something a little cleaner, more earth-friendly, and full of naturally derived ingredients? Joico’s Inner Joi line is set to become new best friend.

Dec 10, 2019 · We know that sustainability initiatives are driven by consumer demand for green products, and a desire to create sustainable value for our business and planet. Joico’s Goals: We aim to reduce the carbon footprint of operations by 75 percent by 2030.

The Clean, Green Dry-Hair Routine Dull, no shine, frizz, tangles…they’re all characteristics of hair desperately in need of moisture. When you’re ready for a rescue, try this clean, naturally-derived, sustainable haircare routine that provides just the right amount of hydration that you – and your hair – can feel really good about.

Think bold shades are sitting on the sidelines? These trending Joico Color Intensity looks are popping up all over Instagram; gorgeous proof that gutsy, fun color — like emerald-green, magenta, royal blue, and more — is back in a BIG way. Check them out, here:

Dec 10, 2019 · Joico Hair Care Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products—all designed to put sophisticated salon results into your hands.

Dec 10, 2019 · Joico Haircolor With expert advice and an unparalleled collection of innovative color, Joico delivers healthy-looking, shiny, vibrant hair in every hue—from the brightest blondes to rich, dimensional brunettes, and always, head-turning reds. Discover the …

Dec 10, 2019 · Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s new Ash-Ash Series, a collection of seven perfectly balanced shades featuring a green undertone, designed specifically to counteract the warmth of uninvited orangey/red tones.

Give the gift of breakthrough beauty with Inner Joi, Joico’s brand-new line of naturally derived, clean, sustainable haircare that merges mindfulness with solid science.