Learn how we express the IBM Developer brand graphically. Logo standards provide a unified appearance for the brand on merchandise, at events and online.

As IBM’s image has spread, its logo has become ingrained in popular culture and grown to symbolize the frontier of scientific discovery. The simple, iconic 8-bar logo has even made it to the moon, serving as a symbol of IBM’s far-reaching ambition …

Created by legendary designer Paul Rand, the basic design of the IBM logo has remained unchanged since 1972. Its consistent, visible use reinforces the IBM brand, makes it more …

Feb 18, 2025 · The IBM logo symbolizes innovation, progress, and technological leadership. The horizontal stripes in the 1972 design reflect speed and dynamism, emphasizing IBM's commitment to cutting-edge advancements.

Jul 4, 2024 · What does the IBM logo symbolize? The logo symbolizes scientific discovery and the brand’s ambition to advance humanity through technology. The simple, iconic 8-bar design stands for clarity, precision, and innovation.

International Business Machines Corporation (IBM) is an American multinational technology corporation headquartered in Armonk, New York, with a presence in over 175 countries. It specializes in computer hardware, software, internet hosting services, consulting services, and …

Jan 18, 2022 · The logo and corporate identity design of International Business Machines (IBM) is perhaps most distinguished by its approach as much as it is by its results.

Apr 23, 2024 · What is the meaning of the IBM logo? The official IBM badge, introduced in 2018, represents the name of the company, written in the uppercase of a custom geometric serif font with heavy lines, clean contours, and straight massive serifs on the ends of the bars.

Jan 17, 2025 · We'll see how the logo mirrored IBM's identity, from its early days as a punch card tabulation equipment supplier through its current status as a global technology powerhouse. The IBM logo exemplifies effective brand building over the long term.

Nov 29, 2021 · Its initial logo was launched in 1889, featuring an elegant and chic ITRCo monogram, designed in a straight serif typeface and a monochrome color palette. Almost in line with the first logo, the second one appeared when the company was renamed as The Computing Scale Company.