4 days ago · Research by health PR and communications agency Pegasus found that 46% of those aged between 16 and 23 thought that pharma companies were more interested in making profit than the wellbeing of...

Feb 12, 2025 · Defined as the generation born between 1997 and 2012, Gen Z is quickly becoming an important demographic for pharma as they enter adulthood, but the cohort is generally skeptical of the industry, according to a recent report from Burson on …

5 days ago · Pharma’s role in reaching Gen Z. So, what does this mean for the pharmaceutical industry? Arguably, this landscape has created huge opportunity for businesses to step forward and help fill the...

Gen-Z will be running the pharma show in just a few years. It now makes up 27% of the US pharma workforce. This is our future market, future employment pool and future patient population.

Discover how Gen Z is impacting the pharmaceutical industry and how manufacturers can accommodate their needs. Gen Z are people born between 1996 and 2010. The digital age, climate shifts, and volatile financial landscape shape the generation and influence their values.

Is Gen Z a new target audience for pharma? Learn about their healthcare preferences and how to engage with this influential generation.

Sep 24, 2024 · Challenge for pharma and traditional healthcare. Gen Z grew up with technology playing a significant role in their lives; they are ‘digital natives’. From a healthcare perspective, Gen Z’s digital literacy can be a double-edged sword.

Feb 12, 2025 · Gen Z is a unique demographic in almost every way, but its expectations when it comes to healthcare and wellness are even more so. A recent study — and roundtable discussion — led by Burson provides exclusive, and even surprising, insight and counsel.

Mar 1, 2025 · 55% of Gen Z respondents think drugmakers can meet the needs of people in their age group, but just 43% believe that pharma companies care about Gen Z. About half of Gen Zers (51%) believe that pharma brands and advertisers communicate well with them.

Mar 19, 2025 · How brands can respond to Gen Z’s shifting education and employment paradigm. Read Gen Z’s Economic Crossroads: A Generational Opportunity for Brands by Reid Litman,Jenk Oz at Ogilvy. ... How pharma, healthcare, and wellness brands can embrace influence to establish strong partnerships with patients and communities.