Sep 16, 2024 · Gen Z has a big influence on the market and even bigger buying potential. Here are the top trends and statistics you need to know to connect with Gen Z in 2025.

Feb 23, 2024 · Master the art of marketing to the digital natives, Gen Z. Explore their unique characteristics, demographics, and stats advertisers should know to craft ads that resonate and engage.

Nov 13, 2024 · As of 2024, Gen Z has a total spending power of $860 billion and their global spending power is projected to reach $12 trillion by 2030, positioning them as a formidable …

Jul 13, 2023 · Gen-Z is the influencer generation — they want to see people and brands they respect using these products before they’re persuaded to complete a purchase. For instance, when buying clothes, a...

Dec 2, 2024 · Generation Z, commonly defined as those born between 1997 and 2012, is reshaping the market in profound ways. Known for their digital fluency, strong social values, and demand for authenticity, this generation has already begun influencing industries worldwide.

Aug 29, 2018 · We asked members of the Forbes Communications Council how best to market toward Generation Z. Their answers vary but all are centered on making sure that you fully understand this generation...

Mar 3, 2025 · Marketing to Gen Z? They’re not playing by the (old) rules, and neither should you. Learn 3 ways to create a B2Z™ journey they’ll vibe with.

Nov 15, 2023 · According to Horizon Media’s 2023 Gen Z Field Guide, shared exclusively with Forbes, 74% of the people in this age group use TikTok as a search platform. More than half—51%—prefer it to Google.

Aug 7, 2024 · As the youngest consumer cohort, Gen Z represents a dynamic and influential force in the U.S. market. With their unique blend of digital fluency, social consciousness, and …

Dec 12, 2023 · Gen Z marketing requires more than simply selling a product. Born between 1996 and 2010, this generation is value-conscious and drawn to brands that are authentic. They’re …