The term gyaru is a Japanese transliteration of the English slang word gal. [2][3][4][5] In Japan, it is used to refer to young women who are cheerful, sociable, and adopt trendy fashions, [6] serving as a stereotype of culture as well as fashion. [7]

Mar 13, 2025 · Gyaru is not just a fashion style, but a subculture* which originated in Shibuya (a district in Tokyo) in the ’90s. These Gyaru – or gals – were flashy and outgoing, often with bleached hair and dark tans… Everything that went against traditional beauty standards in Japan.

Gyaru (ギャル, Gal) is a Japanese subculture that was born as a rebellion against the traditional Asian beauty standards of being pale and showing little skin. While gyaru is generally associated with a particular style, the importance lies in the bold makeup and overall vibe of the outfits rather than wearing a specific fashion.

Gyaru (ギャル) is one of the many Japanese fashion subcultures. While the term has been around since 1968, it was only during the late-1980s, after Gyaru’s predecessor Bodikon spread in popularity, that "Gal culture" was born and established …

Often viewed as fun, flirtatious and based on a western style, the gyaru of Tokyo are a classic subculture known for tans and blonde hair. Meaning girls, it is a largely female style but there are men who participate too.

May 10, 2024 · Run by a self-professed gyaru, Hitomi Akaogi, a short-time editor of the new version of Egg, Shibuya Girls International School teaches its pupils how to survive as a strong, independent woman in the industry. Lessons include English conversation, video making and social media marketing, and include allocation for those students who want to ...

Nov 22, 2022 · This fashion was originally created in the 1970’s as a retaliation against Japan’s harsh beauty standards for teenage girls, and it reached its peak in the late 90’s and the early 2000’s, but what is the lifestyle of these ‘Gals,’ and how has this style evolved over time?

The boom peaked around the 2010s, but gyaru-type girls definitely still exist, even if they have toned down the dark skin and blonde hair a notch. For the purpose of the word used today, gyaru is most commonly used to describe both aesthetic and personality ; someone dressing in the gyaru aesthetic but without the personality to match would ...

Aug 23, 2021 · “Gyaru” is a unique fashion style, where the girls dye their hairs in bright colours like blond, pink, green, etc. and use creams to make their skin look browner, while wearing trending clothes and highly decorated nails to make themselves stand out from the crowd.

May 12, 2024 · The gyaru girls' style is one of the most interesting stylistic movements in Japan. It's a perfect example of the many unique fashion trends that Japanese women have embraced and identified with. What is a gyaru girl?