To help increase brand recognition and achieve consistency, the primary logo should be used wherever possible. Our primary logo is Alpha brand red and the text is our primary brand font, ITC Avant Garde. To ensure legibility, the minimum font size of the Alpha text within the logo is 6pt.

Alpha International is the proprietor of the tilted Alpha question mark primary logo and secondary logos described in The Alpha Logo section of these Brand Guidelines (‘Alpha Trade Mark’) and of the copyright in the Alpha Trade Mark.

the Alpha logo: The Alpha logo is one single colour, not multi-colour or patterned. The Alpha logo does not join with other words to create a sub-logo for a National Alpha office or context. The Alpha logo is not the Alpha logo if it does not follow guidelines on size and angle. The smallest size logo is no smaller than the word Alpha at 6pt.

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